Using networks to promote dpa’s strengths 

Our environment is more dynamic than ever before. Technical innovation, young people’s approach to information and the high speed at which progress moves require a great deal of adaptability from all media companies. The idea of networking is at the center of everything.

BY PETER KROPSCH,
President & CEO, dpa

The right corporate strategy for dpa is: "be prepared for everything." That means that as Germany’s leading news agency we have to be capable of actively shaping change as well as quickly and constantly altering the direction of our structures and process – based on what is currently important for our environment, our market and our customers.

Our customers regard the dpa group as a single entity. They rightly trust in our reliability and the quality of our services. By intensively integrating our strengths throughout the entire group, we support our customers and partners most effectively in the omnipresent digital transformation.

dpa President & CEO Peter Kropsch discusses networking in the corporate group with members of the junior executive program "dpa Steps."